Yesterday, Kendrick Lamar won two Grammy awards (Best Rap Song & Best Rap Performance) for his song 'i' which premiered back in September of last year. The track, which samples The Isley Brothers, is an upbeat number that is all about self love. Today, he's released 'The Blacker The Berry', which focuses on the world surrounding him, and unlike its predecessor, it's a fierce and outspoken affair.
"I'm the biggest hypocrite of 2015" is the opening line to each of Kendrick's verses throughout the track, and it's worth a listen just to find out exactly why he repeats these words. The song has a powerful message, and even prompted Pulitzer Prize winning author Michael Chabon to take to the Genius website to annotate the closing lyrics. While the title stands as a reference to Tupac's 'Keep Ya Head Up', the previous single 'i' is a closer match thematically.
Kendrick also takes a note out of Kanye West's book by recruiting Jamaican Dancehall artist Assassin to deliver the songs hook. Assassin should sound familiar to most, having featured on 'I'm In It' from 2013's Yeezus.
There's still no word on when Lamar's next album is due out, but I have a strong feeling that you'll hear all about it when that information is finally revealed.